The Spectrum of Information and How Internet Marketing Design is Using it All
What is the spectrum of information? There may be arguments that debate different ways to look at information, but here it is about the accessible to the less accessible. It is about the short and snappier to the long-form and fully-fleshed out. The below two parts of the web illustrate how internet marketing design can incorporate many different ways to receive information.
The Facebook Flash
A Facebook user has the potential to see over 2,000 flashes of content a day. Only a few items may actually be clicked. These articles are written for a “quick in the pan” Facebook audience. The content is short and to the point. It is refined in a small post. This is the Facebook flash, and it does not amount to much length-wise. Yet, it is a sensible way to convey information, and one end of the spectrum.
The eBook market is booming in a massive way. In the eBook world alone, millions of books are published yearly. EBook represent the other side of this information spectrum. Books are long form. They calculate and communicate a large quantity of information in a very different way than, say, a Facebook or Twitter post. The goal is the same. Marketing can incorporate eBooks to reach an audience while offering more specific information. Writers can actually navigate above online content by offering more authoritarial content to users. It is no secret that content is getting longer. There are many reasons for this, notably ad blocks and writing farms.
EBooks are a natural response to this marketing and Internet consumer trend. A book also has the ability, in a much larger way, to give an authority for a writer. Anyone can post a blog. But, can anyone write a book? The answer is yes, but the consumer perception here leans closer to no- and that is valuable in 2017.
The above two examples confirm that everyone online is an author. Whether they are an author of a Twitter post or a full book, information is relayed in many ways by many people. Marketers have to float above the noise. How can they do that in this noisy day and age?