Make Sure Search Engines Can Find and Browse Your Website
Search engines use tools called “spiders” that constantly browse links on the internet to find web content and bring them back to their gigantic databases. The first step in optimizing your website is to make sure that your website can be crawled by this spider and guide it deep into your website, for the easiest way please visit : benefits of seo agency Some basic ways to do this include:
Avoid technology that is not friendly to spiders, such as flash content, infinite scroll, or embedded content in images. Things like this complicate the search engine index process.
Include a sitemap to show all the content you have to search engines, and always update this sitemap.
Create links within the content of your website that lead to other relevant pages.
Register your website with Google Webmaster tools.
Design Your Website with Specific Keywords
Before you write your website content, it’s important that you do some research and plan on using multiple keywords. Keywords are words or terms entered by searchers into search engines. Search engines find the best matches with the keywords that the user is looking for, so make sure your content contains many of the keywords that the user is looking for. It’s important to speak in the language your customers use. Put yourself in their shoes and imagine what they are looking for. As a general rule:
Avoid using jargon and abbreviations
Use different variations of the same keywords, including verb forms and plural forms, as search engines consider them to be completely unrelated (eg pet rearing, pet sitter, pet sitter, etc.)
Use keyword research tool to see how often keywords are searched (the more means the better) and get keyword ideas you did not consider before. … Read More ...