The 4 Most Unanswered Questions about Clothing
Merchandising High-End Fashion High-end fashion is all about pricey, luxurious items that are produced by world famous fashion designers and worn by the upper rich and celebrities. Famous fashion designers make it a point to stage at least a fashion each year presenting his/her new line-up of designs, that are either attuned to the trend or the design sets up a trend in the fashion world, and these new high-end clothes are modeled by famous models in close proximity view of rich clients, celebrities, fashion magazine editors, or high-end retailers. It is basically the marketing strategy of high-end designers to create trends and from this, fashion buyers and merchandisers spread the trend by either wearing the clothes or displaying these in posh or exclusive boutiques around the world. High-end fashion merchandising is all about the marketing and managing of designer clothes, such as haute couture and contemporary fashion designs, which are based on fashion trends and are made of top quality fabrics. Many apparel retailers, together with their team of fashion merchandisers, analyze the fashion trends and monitor product sales, are experts in differentiating the textiles and fabrics used in each designed clothes, oversee the choosing and marketing of the right clothes at the right prices, and determine as to when the products will be distributed to the consumers, as well as how many clothes will be displayed at a specific time frame.
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What differentiates specifically the fashion merchandisers from apparel retailers is that they specializes in forecasting the fashion trends for an upcoming season, since these merchandisers work with both designers and retailers and with that the best combinations of fashion branding, marketing and customer relations are established. In addition to the mentioned tasks, fashion merchandisers are also asked by well-known department stores to create high-end store shelves that can effectively display the clothes to their rich clients.
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The high fashion industry has succeeded in effectively influencing people to follow their fashion trends, which the industry is cashing on, so that people from all walks of life are exposed to the seasonal fashion trends from sponsored celebrities and icons which are seen in fashion week, magazines, and social media, thereby, attracting more customers to sample these high-end products even if they can be expensive. Since they are always designed to be one-of-a-kind style, high-end design clothes are either custom-made or made-to-order and are fetched at a moderately to very expensive price. In order to broaden the range of consumers in a global perspective, most high-end retailers are now into clever advertising through the internet, thereby bringing new trends in greater brand accessibility and developing new levels of global customers. Mind-boggling as can be, but the internet influence and its tool have provided high-end retailers a new perspective in increasing their once remote clientele into a global dimension following the social trending and sentiment in social media, such that the million “likes” gathered from posting a designers clothes can be translated as socially approved by these million “likers” and, therefore, means that the clothes are worth buying.