Year: 2024

Advertising Week Briefing: Marketers are taking the athlete influencer opportunity seriously

admin October 9, 2024

The lines between influencers and athletes are overlapping — and marketers are taking notice.

Brands...

Indoor advertising in shopping malls remains one of the most effective marketing strategies

admin October 7, 2024

In an increasingly digitized world, where consumer attention is fragmented, indoor advertising in...
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Advertising & Marketing

Ritson’s 10-step guide to ‘stand on the shoulders’ of advertising effectiveness giants

admin October 6, 2024 0

<img fetchpriority="high" decoding="async" class="size-large wp-image-834376 lazyload" alt="" width="736" height="429" data-img-id="834376" src="https://marketingweek.imgix.net/content/uploads/2024/10/03125655/shoulders-giants.jpg?auto=compress,format&q=60&w=736&h=429"...
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Advertising & Marketing

Chipotle, Sweetgreen leverage DoorDash’s new ad platform for restaurants

admin October 4, 2024 0

Dive Brief:

DoorDash on Thursday announced several new advertising offerings for enterprise restaurants and CPG...
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Advertising & Marketing

5 interesting stats to start your week

admin October 2, 2024 0

<img fetchpriority="high" decoding="async" class="alignnone size-large wp-image-833722 lazyload" alt="" width="736" height="414" data-img-id="833722" src="https://marketingweek.imgix.net/content/uploads/2024/09/23142702/1-1.jpg?auto=compress,format&q=60&w=736&h=414" srcset="https://marketingweek.imgix.net/content/uploads/2024/09/23142702/1-1.jpg?auto=compress,format&q=60&w=889&h=500 889w,...
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Advertising & Marketing

Ad buyers estimate major losses from Meta ad platform bugs

admin October 1, 2024 0

Harry Delmege’s Meta problem started in the middle of August.

Delmege,...
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Advertising & Marketing

New Study Proves Inclusive Advertising Boosts Sales, Brand Value

admin September 30, 2024 0

A first-of-its-kind global study released this week presents proof that
inclusive advertising — content...
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Advertising & Marketing

Andy Falkof named VP of Marketing and Advertising at Mesquite Gaming

admin September 29, 2024 0

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Advertising & Marketing

Amazon launches AI-powered video ad generator ahead of holidays

admin September 27, 2024 0

Dive Brief:

Amazon unveiled a new solution that uses generative artificial intelligence (AI) to quickly...
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Advertising & Marketing

3 Stocks to Watch From the Thriving Advertising & Marketing Industry – September 25, 2024

admin September 26, 2024 0

The Zacks Advertising and Marketing industry is expected to gradually reach...
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