Comcast Advertising has appointed Scott Weisenthal as the new Head of Global Marketing and Insights. With over 20 years of experience, Weisenthal will oversee global marketing and brand strategy for Comcast Advertising, including its divisions Effectv and FreeWheel. His responsibilities encompass brand management, social marketing, insights and analytics, events, and creative design and execution.
Weisenthal joins from Major League Baseball, where he was Senior Vice President of Global Marketing. His previous roles include leadership positions at the Washington Post, Marriott International, and NBCUniversal. James Rooke, President of Comcast Advertising, emphasized Weisenthal’s valuable experience in addressing marketers’ challenges and supporting the company’s mission to grow a healthy premium video ecosystem.
Comcast Advertising ha nominato Scott Weisenthal come nuovo Responsabile del Marketing Globale e delle Intuizioni. Con oltre 20 anni di esperienza, Weisenthal supervisionerĂ il marketing globale e la strategia del marchio per Comcast Advertising, comprese le sue divisioni Effectv e FreeWheel. Le sue responsabilitĂ comprendono la gestione del marchio, il marketing sociale, le intuizioni e l’analisi, gli eventi e la progettazione e l’esecuzione creativa.
Weisenthal proviene dalla Major League Baseball, dove era Vicepresidente Senior del Marketing Globale. Le sue precedenti esperienze includono posizioni di leadership al Washington Post, Marriott International e NBCUniversal. James Rooke, Presidente di Comcast Advertising, ha sottolineato l’esperienza preziosa di Weisenthal nell’affrontare le sfide dei marketer e nel sostenere la missione dell’azienda di far crescere un ecosistema video premium sano.
Comcast Advertising ha nombrado a Scott Weisenthal como el nuevo Jefe de Marketing Global y Perspectivas. Con mås de 20 años de experiencia, Weisenthal supervisarå el marketing global y la estrategia de marca para Comcast Advertising, incluidas sus divisiones Effectv y FreeWheel. Sus responsabilidades abarcan la gestión de marca, el marketing social, las perspectivas y anålisis, los eventos y el diseño y ejecución creativa.
Weisenthal llega de la Major League Baseball, donde fue Vicepresidente Senior de Marketing Global. Sus roles anteriores incluyen posiciones de liderazgo en el Washington Post, Marriott International y NBCUniversal. James Rooke, Presidente de Comcast Advertising, enfatizĂł la valiosa experiencia de Weisenthal en la atenciĂłn a los desafĂos de los marketeros y en el apoyo a la misiĂłn de la empresa de desarrollar un ecosistema de video premium saludable.
Comcast Advertisingë Scott Weisenthalì ì êžëĄëČ ë§ìŒí ë° ìžìŹìŽíž ì± ììëĄ ìëȘ íì”ëë€. 20ë ìŽìì êČœíì ê°ì§ Weisenthalì Comcast Advertisingì êžëĄëČ ë§ìŒí ë° ëžëë ì ë”ì ê°ë íë©°, ìŹêž°ìë Effectvì FreeWheel ë¶ëŹžìŽ íŹíšë©ëë€. ê·žì ì± ìì ëžëë êŽëŠŹ, ìì ë§ìŒí , ìžìŹìŽíž ë° ë¶ì, ìŽëČ€íž, ê·žëŠŹêł ì°œìì ëììž ë° ì€íì íŹíší©ëë€.
Weisenthalì ë©ìŽì ëŠŹê·ž ëČ ìŽì€ëłŒìì êžëĄëČ ë§ìŒí ìì ë¶ìŹì„ìŒëĄ ê·ŒëŹŽíë€ê° í©ë„íì”ëë€. ê·žì ìŽì ì§ì± ìë ìì±íŽ íŹì€íž, ë©ëŠŹìŽíž ìží°ëŽì ë, NBCì ëëČì€ììì 늏ëì ìí ìŽ íŹíšë©ëë€. Comcast Advertisingì ìŹì„ìž James Rookeë Weisenthalì ìì€í êČœíìŽ ë§ìŒí°ì ëì ì ëìČíêł íìŹì 걎ê°í í늏믞ì ëčëì€ ìíêłë„Œ ì±ì„ìí€ë ìŹëȘ ì ì§ìíë ë° ì€ìíë€êł ê°ìĄ°íì”ëë€.
Comcast Advertising a nommĂ© Scott Weisenthal comme nouveau Responsable du Marketing et des Insights Globaux. Fort de plus de 20 ans d’expĂ©rience, Weisenthal supervisera le marketing mondial et la stratĂ©gie de marque pour Comcast Advertising, y compris ses divisions Effectv et FreeWheel. Ses responsabilitĂ©s englobent la gestion de marque, le marketing social, les insights et analyses, les Ă©vĂ©nements, ainsi que la conception et l’exĂ©cution crĂ©atives.
Weisenthal rejoint Comcast aprĂšs avoir Ă©tĂ© Vice-PrĂ©sident Senior du Marketing Mondial Ă la Major League Baseball. Ses prĂ©cĂ©dents postes incluent des rĂŽles de leadership au Washington Post, Ă Marriott International et Ă NBCUniversal. James Rooke, PrĂ©sident de Comcast Advertising, a soulignĂ© l’expĂ©rience prĂ©cieuse de Weisenthal pour rĂ©pondre aux dĂ©fis des marketers et soutenir la mission de l’entreprise d’accroĂźtre un Ă©cosystĂšme vidĂ©o premium sain.
Comcast Advertising hat Scott Weisenthal zum neuen
Weisenthal kommt von der Major League Baseball, wo er Senior Vice President fĂŒr Global Marketing war. Zu seinen bisherigen Positionen gehören FĂŒhrungsrollen bei der Washington Post, Marriott International und NBCUniversal. James Rooke, PrĂ€sident von Comcast Advertising, betonte Weisenthals wertvolle Erfahrung in der BewĂ€ltigung der Herausforderungen von Vermarktern und der UnterstĂŒtzung der Unternehmensmission, ein gesundes Premium-Video-Ăkosystem aufzubauen.
Positive
- Appointment of an experienced marketing executive with over 20 years in the industry
- Potential for improved marketing strategies and brand management across Comcast Advertising’s divisions
- Expertise in navigating industry transformations and creating effective opportunities for customers and partners
He will bring more than 20+ years of experience to help shape the Comcast Advertising, Effectv and FreeWheel brands in response to the shifting multiscreen TV landscape
Comcast Advertising, the advertising division of Comcast, announced today that it has named Scott Weisenthal as the new Head of Global Marketing and Insights. In this role, Weisenthal will oversee all global marketing and brand strategy for Comcast Advertising, which includes Effectv, the ad sales division of Comcast, and FreeWheel, its technology arm. He will lead brand management, social marketing, insights and analytics, events, and creative design and execution. Weisenthal is based in
Weisenthal will oversee all global marketing and brand strategy for Comcast Advertising, which includes Effectv, the ad sales division of Comcast, and FreeWheel, its technology arm. (Photo: Business Wire)
âWith over two decades of marketing experience, Scottâs proven track record at Fortune 500 companies will be invaluable as we look to further integrate our insights, brand and product marketing efforts across Comcast Advertising,â said Rooke. âScottâs first-hand understanding of the challenges faced by todayâs marketers will better enable us to support our diverse clients and fulfill our mission to grow a healthy premium video ecosystem at the intersect of media, data and tech.â
Weisenthal joins Comcast Advertising from Major League Baseball where he served as Senior Vice President, Global Marketing. During his tenure, he spearheaded some of the biggest marketing initiatives in media and sports, including the leagueâs rule changes campaign. Prior to Major League Baseball, he was Head of the Washington Post Creative Group at the Washington Post and Vice President, Global Creative & Content Marketing at Marriott International. While at Marriott, he launched Marriott Bonvoy, the hotel chainâs loyalty program. He also held several leadership roles at NBCUniversal.
“Comcast Advertising is at the forefront of innovation and continues to lead the industry by supporting publishers, agencies and marketers in navigating the incredible structural changes within media and technology, both in the US and across the globe,â said Weisenthal. âI look forward to leaning into this industry transformation to create differentiated, and above all, effective opportunities for our customers and business partners.â
Weisenthal is a graduate of Emory University with a degree in film studies and attended the University of
About Comcast Advertising
Comcast Advertising is the advertising division of Comcast. As a global leader in media, technology and advertising, Comcast Advertising fosters powerful connections between brands and their audiences as well as among publishers, distributors, MVPDs, agencies and other industry players. Effectv, its advertising sales division, helps local, regional and national advertisers connect with their audiences on every screen by using advanced data to drive targeting and measurement of their campaigns. FreeWheel, its media and technology arm, provides the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal â results for marketers. Comcast Advertising, along with NBCUniversal and Sky, is part of the Comcast Corporation (NASDAQ: CMCSA). Visit to learn more.
View source version on businesswire.com:
Media
Comcast Advertising
Meredith Fitzgerald
[email protected]
215-970-8504
Source: Comcast Advertising
FAQ
Who is the new Head of Global Marketing and Insights at Comcast Advertising (CMCSA)?
Scott Weisenthal has been appointed as the new Head of Global Marketing and Insights at Comcast Advertising.
What are Scott Weisenthal’s responsibilities in his new role at Comcast Advertising (CMCSA)?
Weisenthal will oversee global marketing and brand strategy for Comcast Advertising, including brand management, social marketing, insights and analytics, events, and creative design and execution for Effectv and FreeWheel divisions.
Where did Scott Weisenthal work before joining Comcast Advertising (CMCSA)?
Prior to joining Comcast Advertising, Scott Weisenthal served as Senior Vice President of Global Marketing at Major League Baseball. He has also held leadership positions at the Washington Post, Marriott International, and NBCUniversal.
Who does Scott Weisenthal report to in his new position at Comcast Advertising (CMCSA)?
Scott Weisenthal reports to James Rooke, the President of Comcast Advertising.
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