April 22, 2026
U.S. CMOs’ changes in off & online marketing 2024

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The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

The most important statistics

Other statistics that may interest you The role of chief marketing officers (CMOs) in the United States

Global & regional overview

8

U.S. CMOs profile

5

Perception of CMOs’ role

7

Budget administration

8

Challenges

4

Spotlight: CMOs & A.I.

5

Spotlight: B2B CMOs

5

Further related statistics

13

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The CMO Survey. (November 12, 2024). Change in digital marketing spending and expected change in traditional advertising according to chief marketing officers (CMOs) in the United States from February 2012 to September 2024 [Graph]. In Statista. Retrieved November 18, 2024, from

The CMO Survey. “Change in digital marketing spending and expected change in traditional advertising according to chief marketing officers (CMOs) in the United States from February 2012 to September 2024.” Chart. November 12, 2024. Statista. Accessed November 18, 2024.

The CMO Survey. (2024). Change in digital marketing spending and expected change in traditional advertising according to chief marketing officers (CMOs) in the United States from February 2012 to September 2024. Statista. Statista Inc.. Accessed: November 18, 2024.

The CMO Survey. “Change in Digital Marketing Spending and Expected Change in Traditional Advertising According to Chief Marketing Officers (Cmos) in The United States from February 2012 to September 2024.” Statista, Statista Inc., 12 Nov 2024,

The CMO Survey, Change in digital marketing spending and expected change in traditional advertising according to chief marketing officers (CMOs) in the United States from February 2012 to September 2024 Statista, (last visited November 18, 2024)

Change in digital marketing spending and expected change in traditional advertising according to chief marketing officers (CMOs) in the United States from February 2012 to September 2024 [Graph], The CMO Survey, November 12, 2024. [Online]. Available:

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