A version of this article originally appeared in
The Keyword.
Advertising has experienced many big shifts, and this moment is no different. One thing
is clear: The future of advertising fueled by AI isn’t coming — it’s already here.
The role of advertising for businesses and the internet is as critical as ever. People
come to Google to find answers to their questions, discover new things, and find
inspiration. Digital ads help connect people to businesses of all sizes along these
journeys and enable publishers and creators to offer content for free.
To help marketers and businesses make the most of this moment, we’re reimagining the
future of ads and shopping. Ads that don’t interrupt but help customers discover a product or service. Content
that features the perfect creative, appearing at just the right moment — even those
moments that were hard to predict. Ads that remove the guesswork and drive measurable
impact. And of course, ads that genuinely inspire.
Today at Google Marketing Live, we showed exactly how we’re building these kinds of
next-gen AI-powered solutions for Search and YouTube — where discovery starts and
decisions are made. Here’s a closer look at what’s coming and how we’re turning AI into
action for our customers.
Capture even more opportunities in Search. We see over five trillion searches a year on Google,1 and AI has
opened new ways to explore with tools like Lens, AI Overviews, and AI Mode, helping
people discover information and act faster. Google Search is bringing generative AI to
more people than any other product in the world.2 It’s going beyond
information to intelligence. And as people search, ads help them take the next step.
Today, we’re expanding ads in AI Overviews to desktop, and bringing ads to AI Mode to
create new opportunities for our customers.
Turn creative visions into reality. Beautiful content is essential to spark inspiration but often hard and time
consuming to make. In the last two months, we’ve made incredible strides, improving the
quality of our creative tools powered by our leading video and image generation models,
Veo and Imagen. Today, we announced these cutting-edge features will soon be available
within Google Ads and Merchant Center so that marketers can easily build campaigns and
watch their creative vision come instantly to life.
Image to video allows users to combine basic product images into actionable images
and then generate a short video.
Find untapped potential with Google AI. The way consumers discover information and make decisions has changed — it’s
no longer straightforward. To help marketers predict what is often unpredictable, we
introduced AI Max for Search campaigns. Building on that, today we’re launching our
biggest update to bidding in over a decade: Smart Bidding Exploration. It pursues less
obvious and potentially high-performing searches, giving advertisers the chance to
appear in more of the moments where people are researching and discovering information
on Search.
Work smarter with new agentic capabilities. These are exciting changes, but we also know that adopting the right AI tools
can feel daunting, particularly to smaller businesses. To help with these transitions,
we are unveiling new agentic capabilities, which give marketers the power of their very
own Google AI so they can adapt and succeed with less effort.
Agentic interfaces in Google Ads help small businesses adapt and succeed.
As always, we’ll partner with our customers as we roll out these products so they can
take part in every opportunity across Search and YouTube. As we move AI in advertising
from potential into practical actionable solutions, we’re here to help marketers and
businesses succeed.
Read more on The Keyword.
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