December 2, 2023

Ida Tin made the term “FemTech” in 2016.


Ida Tin needed to review art at college or university when she accidentally landed herself a put on a small business program – she then grew to become a pioneer of an sector established to be well worth extra than $1 trillion.

“I virtually obtained dropped in the hallways and I finished up in some workplace where by they ended up ready for a prospect to do [the business course interview],” Tin claimed as she described her very first ways into the business enterprise entire world.

She took the course and later blended her artistic expertise with entrepreneurial aptitude to found a jewellery corporation, adopted by a bike tour organization, and then in 2012 she co-started Clue, a menstrual well being application that now has 11 million regular monthly active consumers.

Clue was one of the initially period-tracking apps, and it will allow buyers to track their cycles, as perfectly as side outcomes these kinds of as mood, vitality concentrations and ingesting practices.

As Clue attained customers, Tin recognized there was not much of a group all-around women’s well being solutions and solutions, inspite of a lot more and additional coming onto the industry.

“They felt like kindred spirits and I was hoping to determine out how we spoke about ourselves and our products … So I seriously needed a thing that could pull it together underneath one particular umbrella,” Tin told CNBC. And so, in 2016, the identify “FemTech” was born.

The time period now covers all sorts of engineering and innovation made to tackle health and fitness concerns that solely, or disproportionately, effect women’s well being, from menstrual cycle monitoring apps and sexual wellness items to cardiovascular medical equipment and mental overall health therapies.

Giving FemTech its have name helped the community of folks functioning in the sector to find each individual other, but also gave investors reassurance about where they were being putting their revenue, Tin reported.

“It’s a little less difficult to say you are invested in FemTech than, you know, a company that aids women of all ages not pee their trousers … It variety of bridged the hole more than to gentlemen as effectively, which was crucial, still is vital, simply because so a lot of investors are guys.”

“And I have to say I have been astonished but I truly see how it’s resonating globally,” she extra.

Investors see growth opportunity in Femtech

The FemTech sector will be value an believed $1.186 trillion by 2027, in accordance to forecasts by the non-gain firm FemTech target.

The estimate defines the sector as merchandise and providers developed to tackle 97 wellbeing circumstances that “exclusively, disproportionately, or differently have an affect on ladies, females, and gals.” That addresses 23 subsections of women’s well being, such as menopause, bone well being, abortion, brain overall health, cardiovascular and reproductive health.

FemTech funding is ‘peanuts’

Gaps in the current market

There are big voids in the industry when it comes to technological innovation developed all around women’s overall health, according to Tin.

Why will not I have a definitely fantastic perception of my hormonal changes above the course of my life? I nevertheless do not have any predictive analytics.

“Menopause is a big hole, contraception is still a hole. And I experience like we are prepared for a leap in the depth of know-how,” she stated. 

“I nevertheless surprise why I do not know the make-up of my nervous procedure in my pleasure places, like I know it can be technologically feasible, but why is it not a buyer merchandise? Why will not I have a definitely superior sense of my hormonal improvements in excess of the course of my lifetime? I continue to you should not have any predictive analytics. When am I likely into the menopause?”

“These are all problems we can use much more advanced technologies to solve. I would adore to see that and I’m not rather observing that still,” Tin extra.

Research is definitely becoming carried out throughout the women’s health and fitness sphere, for instance, scientific studies at the University of Colorado are seeking at how blood testing can predict when a female will reach the onset of menopause two decades before it takes place, but technologies all set for prevalent usage is some way off.

There is also a potent small business situation to be created for acquiring solutions in this space. For instance, world-wide efficiency losses can include up to additional than $150 billion every year because of to unsupported women of all ages leaving the workforce at the peak of their profession, or when several females encounter pregnancy, perimenopause (the changeover stage into the menopause) and menopause, in accordance to Extremely Violet Futures.

Past Clue

Tin stepped down as Clue’s CEO in 2021 just soon after the firm’s delivery regulate application acquired Food and drug administration approval as a healthcare device.

“I could see that the issues that I would have had to find out to definitely serve the organization ended up items I’m not that good at, and I was not so fascinated in a good deal of very severe operational things and that did not excite me as significantly,” Tin stated.

“If you you should not consider you can provide effectively plenty of or you are not the very best 1 to provide, then it really is very good management to go, unquestionably,” she additional.

Audrey Tsang and Carrie Walter took around as Clue’s co-CEOs, when Tin is continuing to work with the organization as its chairwoman and crafting a e book about her experiences in the environment of FemTech.