Myosin Launches Marketing Reimagined Platform That Turns Ad Dollars Into a Driver of Social Good

Myosin Marketing, a full-service growth marketing accelerator, has launched Marketing Reimagined, a new platform that transforms a portion of brands’ media budgets into consumer-directed philanthropic giving.

After a successful eight-month pilot, Myosin’s advertising model is proving brands can connect with customers and drive positive impact, with early adopters experiencing a surge in brand engagement and advocacy by aligning their marketing with their audiences’ beliefs.

The Marketing Reimagined platform connects brands with over 250 nonprofit partners across a spectrum of community-centric causes. Using data-driven criteria, including demographics, psychographics, content consumption patterns and purchase behaviors, Myosin matches the brand with an audience that shares its values. Consumers then receive mobile messages inviting them to direct a philanthropic donation from the brand to the nonprofit cause of their choice.

Alternatively, consumers can interact with the brand’s content to gain donation dollars, which they can then distribute to their preferred cause. The text messages don’t have to include the brand’s name, but the donation page shows the brand as the sponsor, ensuring consumers know who is behind the donation. Consumers who opt-in by facilitating a donation become qualified, values-aligned leads that brands can nurture through special offers, content, and messaging sequences. The results have brands seeing over 500% lifts in click-through rates, 250% conversion rate increases and significantly reduced customer acquisition costs.

Myosin’s Marketing Reimagined platform connects brands with charitable giving.

“For too long, advertising has been centered around brands promoting themselves in a purely transactional way,” said Sean Clayton, founding partner and CEO of Myosin. “With Marketing Reimagined, we’re evolving that paradigm, turning ad dollars into instruments of good that allow brands to make real community impact while fostering deeper customer relationships and driving intentional results.”

Clayton continued that the model is good business, creating a new channel for ethical, sustainable marketing that drives growth and creates long-term value.

“Our digital campaigns are the cornerstone of our business. Collaborating with Myosin as our marketing campaign partners has been a journey filled with love and expertise, said Dan McSwain, co-founder of Mente, a mental health media company, which uses Marketing Reimagined. “The Myosin team have been steady and thoughtful partners, exploring new problem sets with creativity and executing with high standards.”

Marketing Reimagined’s platform integrates customized creative services and a technology stack that ensures full compliance with text marketing regulations while maximizing engagement rates.