October 2, 2022

The Vodafone recharge is facility using which the prepaid subscribers of Vodafone India can top-up or recharge their connection so that they can continue using the services without any interruptions.

Creating brand recognition and visibility

As the brand evolved in India from its initial days to the current time, special focus has always been given to developing a clean marketing and advertising strategy. During the Hutch days, the company had a minimalistic advertisement which had the word ‘Hi’ written in white over a red background. It was highly appreciated in the marketing circles and even won awards for its look and presentation.

Later in 2003, the company came out with an ad campaign where a pug would follow a boy at all places with the tagline ‘Wherever you go, our network follows’. This campaign too attracted lot of media appreciation. Vodafone continued with the pug advertisement even after rebranding. Vodafone India now has the ZooZoos advertising campaign on-going for its simplistic message driving approach.

Vodafone India – the brand to reckon with

  • In 2015, Vodafone India was awarded the Special Leadership recognition award at the Voice and Data Telecom Leadership Awards for its Vodafone Red program
  • Vodafone Business Services received the Aegis Graham Bell Award in 2017 for Innovative Marketing Campaign
  • Vodafone India received the silver award for the best Farmer Connect Initiative and the bronze for the Best use of Social Media at the Flame Awards Asia 2017.
  • In 2011 the Brand Trust Report published by the Trust Research Advisory ranked Vodafone India as the 16th most trusted brand in India.

Akin to other cellular operators, the company has introduced the Vodafone recharge option for its customers to facilitate easy recharge and provide more options of recharging.

Other than this the company provides Value added services like:-

  1. Vodafone India encourages all its subscribers to register themselves online for the DND (Do not Disturb) facility so as to enjoy benefits like – instant activation and deactivation of mobile services, accessing old bills and statements, easy updating of profile and contact information, convenient change of voice and data plans, a dashboard for viewing of personal usage of voice and data as per the subscribed plan.
  2. The Vodafone Play App that can be downloaded by the subscribers on their android and iOS devices to watch the latest entertainment TV programs and streaming of Live TV, latest movies and current music videos.
  3. Watch full length movies – old-timer or current ones uninterrupted and with no breaks.
  4. Choose caller tunes from latest and newest songs to set yourself apart from the boring ring tones.
  5. Setting names tunes by creating the subscriber’s name in the Vodafone library.
  6. Setting up Profile Tune that notifies the caller that the subscriber is currently busy and can’t take the call.

Other value added services like downloading games and Apps; talking to Ayurveda doctor; Sports alert packs; different contests through SMS, voice and WAP; Vodafone Exam zone; speaking to Astro Buddy and lots more.