Bonjour and bienvenue! Welcome to The Drum’s live round-up of the Cannes Lions 2025 Grand Prix winners as they’re revealed.
As the world’s top creatives in advertising and marketing gather on the sun-soaked French Riviera for the annual Festival of Creativity, we’ll keep you updated with all the major wins each evening.
From standout work in categories such as sports, entertainment and design, to the brilliant teams behind them, these coveted Lions celebrate the pinnacle of creative excellence.
Our team is on the ground all week, bringing you the biggest headlines, insights and behind-the-scenes moments straight from Cannes.
Find out who’s taken home the Grand Prix so far.
Friday, June 20
Glass: The Lion for Change
Winner: Ogilvy UK, London
Campaign: Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement
Client: Dove
Sustainable Development Goals Lions
Winner: Africa Creative DDB São Paulo
Campaign: ‘The Amazon Greenventory’
Client: Natura
Film Lions
Winner: Channel 4, London/4Creative, London.
Campaign: ‘Paris Paralympics 2024: Considering What?’
Client: Channel 4
Winner: McCann, Paris
Campaign: ‘The Final Copy of Ilon Specht’
Client: L’Oréal
Dan Wieden Titanium Lions
Winner: Publicis Conseil, Paris.
Campaign: AXA – Three Words
Client: AXA
Grand Prix for Good
Winner: Channel 4, London/4Creative, London.
Campaign: ‘Paris Paralympics 2024: Considering What?’
Client: Channel 4
Thursday, June 19
Creative Business Transformation Grand Prix
Winner: Publicis Conseil, Paris
Campaign: AXA – Three words
Client: AXA
Creative Strategy Grand Prix
Winner: Ogilvy, UK
Campaign: Real Beauty: How a Soap Brand Created a Global Self-Esteem Movement
Client: Dove
Luxury Grand Prix
Winner: Havas Play, Paris
Campaign: The Partnership That Changed Everything
Client: LVMH
Brand Experience and Activation Grand Prix
Winner: FCB Chicago
Campaign: Caption with Intention
Client: Academy of Motion Picture Arts and Sciences – Rakish – Chicago Hearing Society
Creative Commerce Grand Prix
Winner: VML, New York
Campaign: Preserved Promos
Client: Ziploc
Creative Effectiveness Grand Prix
Winner: TBWA\MEDIA ARTS LAB, Los Angeles
Campaign: Shot on iPhone
Client: Apple
Innovation Grand Prix
Winner: AKQA, Copenhagen
Campaign: Sounds Right
Client: Museum for the United Nations – UN Live, Spotify
Wednesday, June 18
Creative B2B Grand Prix
Winner: GoDaddy, Tempe, AZ / Quality Meats, Chicago
Campaign: B2B: Act Like You Know
Client: GoDaddy
Creative Data Grand Prix
Winner: DM9, Sao Paulo
Campaign: Efficient Way to Pay
Client: Consul Appliances
Direct Grand Prix
Winner: Publicis Conseil, Paris
Campaign: AXA – Three words
Client: AXA
Media Grand Prix
Winner: Mindshare, New York
Campaign: Dove Real Beauty Redefined For The AI Era
Client: Dove
PR Grand Prix
Winner: FCB India, Mumbai
Campaign: Lucky Yatra
Client: Indian Railways
Social and Creator Grand Prix
Winner: Ogilvy, Singapore
Campaign: Vaseline Verified
Client: Vaseline
Tuesday, June 17
Design Grand Prix
Winner: FCB Chicago
Campaign: Caption with Intention
Client: Academy of Motion Picture Arts and Sciences – Rakish – Chicago Hearing Society
Entertainment Grand Prix
Winner: Innocean, Seoul/Hyundai Motor Company, Seoul
Campaign: Night Fishing
Client: Hyundai Motor Company
Entertainment for Gaming Grand Prix
Winner: Gut, Sao Paulo
Campaign: Call of Discounts
Client: Mercado Livre
Entertainment for Music Grand Prix
Winner: DDB Latina Puerto Rico
Campaign: Tracking Bad Bunny
Client: Rimas Music
Entertainment for Sport Grand Prix
Winner: David, New York
Campaign: Haaland Payback Time
Client: Clash of Clans
Film Craft Grand Prix
Winner: Bear Meets Eagle On Fire, Sydney
Campaign: Telstra – Better On a Better Network
Client: Telstra
Industry Craft Grand Prix
Winner: Artplan, Sao Paulo
Campaign: Nigrum Corpus
Client: Idomed
Industry Craft Grand Prix
Winner: FCB Chicago
Campaign: Caption with Intention
Client: Academy of Motion Picture Arts and Sciences – Rakish – Chicago Hearing Society
Monday, June 16
Audio and Radio Grand Prix
Winner: Africa Creative DDB, Sao Paulo
Campaign: One Second Ads
Client: Budweiser
Health and Wellness Grand Prix
Winner: Ogilvy, Singapore
Campaign: Vaseline Verified
Client: Vaseline
Lions Health and United Nations Grand Prix for Good
Winner: Finch, Sydney/Motion Sickness, Auckland/NZ Herpes Foundation, Auckland
Campaign: The Best Place In The World To Have Herpes
Client: New Zealand Herpes Foundation
Outdoor Grand Prix
Winner: VML, Prague
Campaign: Crowd
Client: KitKat
Outdoor Grand Prix
Winner: Paname 24, Paris/Auditoire, Paris/Double 2, Paris/OBO, Paris/Havas Paris/Havas Events, Paris
Campaign: Olympic Games opening ceremony, Paris 2024
Client: Paris 2024
Pharma Grand Prix
Winner: Ogilvy, Shanghai
Campaign: Make Love Last – Bedroom
Client: Viagra
Print and Publishing Grand Prix
Winner: Serviceplan, Munich
Campaign: Price Packs
Client: Penny
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