Looking back on advertising & marketing services stocks’ Q4 earnings, we examine this quarter’s best and worst performers, including Liberty Broadband (NASDAQ:LBRDK) and its peers.
The sector is on the precipice of both disruption and growth as AI, programmatic advertising, and data-driven marketing reshape how things are done. For example, the advent of the Internet broadly and programmatic advertising specifically means that brand building is not a relationship business anymore but instead one based on data and technology, which could hurt traditional ad agencies. On the other hand, the companies in the sector that beef up their tech chops by automating the buying of ad inventory or facilitating omnichannel marketing, for example, stand to benefit. With or without advances in digitization and AI, the sector is still highly levered to the macro, and economic uncertainty may lead to fluctuating ad spend, particularly in cyclical industries.
The 7 advertising & marketing services stocks we track reported a slower Q4. As a group, revenues beat analysts’ consensus estimates by 1% while next quarter’s revenue guidance was 62.8% above.
Amidst this news, share prices of the companies have had a rough stretch. On average, they are down 29.8% since the latest earnings results.
Operating across the United States, Liberty Broadband (NASDAQ:LBRDK) is a provider of high-speed internet, cable television, and telecommunications services across various markets.
Liberty Broadband reported revenues of $263 million, up 5.2% year on year. This print exceeded analysts’ expectations by 4.2%. Overall, it was a stunning quarter for the company with an impressive beat of analysts’ EPS estimates.
The stock is down 9.8% since reporting and currently trades at $73.25.
Is now the time to buy Liberty Broadband? Access our full analysis of the earnings results here, it’s free.
Founded during the dot-com era in 1999 and specializing in high-intent consumer traffic, QuinStreet (NASDAQ:QNST) operates digital performance marketplaces that connect clients in financial and home services with consumers actively searching for their products.
QuinStreet reported revenues of $282.6 million, up 130% year on year, outperforming analysts’ expectations by 17.9%. The business had a very strong quarter with full-year revenue guidance exceeding analysts’ expectations and a solid beat of analysts’ EPS estimates.
QuinStreet delivered the biggest analyst estimates beat, fastest revenue growth, and highest full-year guidance raise among its peers. The stock is down 48.3% since reporting. It currently trades at $13.01.
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