Briefing

Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?

Marketing Briefing: Is the early ad rollout to blame for a lackluster Super Bowl?

admin February 19, 2025

For marketers, the stakes of the Super Bowl are clear. It’s the one night...

Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year

Marketing Briefing: Why marketers are taking a ‘lighter approach’ to Super Bowl advertising this year

admin February 9, 2025

If you watch the teasers or already released ads for Super Bowl LXI, it’s...

Marketing Briefing: With RFK Jr. headed to HHS, what should pharma advertisers be thinking about?

admin November 25, 2024

Last Thursday, President-elect Donald Trump named Robert F. Kennedy Jr. as his pick to...

Advertising Week Briefing: Marketers are taking the athlete influencer opportunity seriously

Advertising Week Briefing: Marketers are taking the athlete influencer opportunity seriously

admin October 9, 2024

The lines between influencers and athletes are overlapping — and marketers are taking notice.

Brands...