IAB

• Advertising & Marketing

IAB Launches Project Eidos To Modernize Ad, Marketing Measurement

admin February 6, 2026 0

NEW YORK—The Interactive Advertising Bureau has announced Project Eidos, an industry-wide effort...

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• Advertising & Marketing

IAB Australia publishes LLM prompting guide for marketing professionals

admin December 1, 2025 0

IAB Australia released a comprehensive guide on November 19, 2025, designed to help...

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• Advertising & Marketing

IAB releases AI use case map for advertising professionals

admin October 5, 2025 0

The Interactive Advertising Bureau released its AI in Advertising Use Case Map on...

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• Advertising & Marketing

IAB: Digital video advertising KPIs shift, with business outcomes on top

admin July 23, 2024 0

Dive Brief:

• Advertisers increasingly prioritize business outcomes like sales or store visits as key performance...
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