Why You Need a Digital Signage Strategy

A Growing Need

The digital age has ushered in a new way of doing business. There has never been a more vast or fast-changing landscape than the digital one. The online marketplace is great because it provides access to the biggest consumer base that has ever existed on the history of the planet. The easy accessibility has leveled the playing field for small businesses.

Yet, it is this very advantage that also makes it so hard to do well online. How does that make sense? Well because quite literally anyone can start a business and start advertising it online, it becomes pretty difficult to set yourself apart from every other service out there. That is why it has become imperative to have some kind of digital signage and marketing strategy, otherwise you can quickly get lost in the crowd.

The Advantages

If you still aren’t convinced that you need some kind of marketing strategy, here are some of the most compelling reasons to adopt one:

Email Marketing – Email is one of the most prolifically used services on the planet. It has more or less completely replaced conventional mail. Even completely computer illiterate people such as seniors rely on email to keep them current and up-to-date. Because so many people use email, it is a great way to reach an audience at a very small cost to you.

Generate Leads – No matter how effective you think your grassroots campaign is, a digital marketing strategy like one found at Enplug will bring you more leads. No matter how much you think your business can’t benefit from an online presence, there are always more leads to find online. Even if you can only service people in a ten-mile radius, chances are there are lots of customers you haven’t reached online that … Read More ...

Laws Surrounding Cannabis – Using Recreational Marijuana in Washington State

One of the major issues on the November 2012 Washington State ballot was initiative 502, which passed by a very narrow margin. When it passed, initiative 502 legalized recreational marijuana use for adults only, just as any law that focuses on a restricted substance would. It also outlined a regulated system that controls production, and sale of the state’s marijuana supply.

The outlined regulations are very similar to the ones that were in place previously for liquor. Even though the law legalizes recreational use of marijuana, there are a lot of restrictions placed on its use. To ensure that you are following the rules under Washington state law.

It is important to note that initiative 502 does not come before the federal laws surrounding cannabis. It is still against federal laws to produce, distribute, and sell marijuana, and you can still be prosecuted under federal law.

Limitations on Marijuana Use and Purchase 

As Washington state law has outlined, there are somethings you should know to ensure you do not violate the state’s laws in regard to cannabis. Here are some very important points to consider:

  • The initiative restricts the purchase of marijuana to people 21 years of age and older.
  • Any adult purchasing marijuana can only buy up to one weighed ounce of usable marijuana.
  • Marijuana can only be purchased or sold in retail stores that are licensed by the state. No one under the age of 21 is permitted on the premises of these retail stores, and a valid photo identification is required at the time of all purchases. Currently, most of these stores only accept cash payment.
  • Using or consuming marijuana within the view of the public is illegal.
  • It is illegal to use marijuana or be under the influence of marijuana and operate a motor vehicle.
Read More ...

Improving Your Business for More Revenue

According to Forbes, there are over 28 million small businesses in the United States. In fact, another interesting fact about small businesses is that over half of the country works for a small business. Small businesses are great for the economy because they are able to generate a ton of jobs for the working class American. However, it is unfortunate that many small business don’t last. Statistics show that only half of the small businesses that stay open only hold up for no more than 5 years. Small businesses are hard to continue to be successful because they are forced to fight amongst a ton of competition. It is critical when you are choosing a small business that you choose a business that is in demand the time and that could be in demand for the long run. As a small business, you need to always find ways to better your company to stay in the competition.

According to Smart Hustle, since the year of 2015, net profits for small businesses in the United States showed that they were by 6.5 percent since the year of 2014. There has been a significant rise in small businesses in the United States. There are more and more Americans making the decision to open up their own small business. Many people like the idea that they have the freedom to do as they please within their own business and use their creativity to be successful. Many times, when you are working for another individual or company, you are not able to be creative and run the business as you like. You have to be able to follow the procedures and rules and regulations that the company you work for already have in place. Therefore, that leaves you with being restricted on … Read More ...

Generating Leads to Grow Your Business

Perhaps the most vital thing to grow your business is to generate more leads, more sales, and therefore more income. Keeping sales funneling into your business is the only way to ensure that your business will continue to grow and gain more revenue. However, leads do not just happen overnight. It takes a skilled set of online marketing and lead generation technology to make sure your business can keep up with the fast-moving world and doesn’t lag behind losing sales and money, and ultimately losing business altogether. There are several ways to generate leads to make sure your company continues to gain popularity and convert leads to sales.

Joining a networking group is one way to make organic leads. Local business networking groups, or they might as well be called lead groups, are typically bountiful in number. By choosing a lead group you encourage one-on-one exchanges and have the ability to build relationships that lead to more leads for your business. After joining the local networking group, make sure to educate people about what you do so they can refer people to your services and you can do the same for them.

By joining an association like local chambers of commerce or professional associations, you are given even more opportunity to network for your business. Relationships within an association take time to build but can contribute to really great, sound leads in the future. If you volunteer as a speaker or event organizer for the association you are more likely to get your name and face recognized and create working relationships with other business owners.

Make cold calls! This style of generating leads seems to be going out of fashion as it’s not the easiest way to make leads, however approaching customers by telephone or in person can both generate … Read More ...

Reasons to Invest in Contract Management Software for the Entertainment Industry

The entertainment industry must stay up to date on matters such as artist agreement, freelance contracts, detailed contracts, outside media relations and contracts that outlines royalty rights. Some of the common issues that can affect the entertainment industry include failing to meet crucial deadlines and compromising the confidentiality of contracts. This is why it is important to have entertainment industry software as this will help you eliminate these problems that can cause severe consequences. Here are some of the ways that the software can be beneficial to the entertainment industry.

Organizing contracts into a unique location

The workforce in the entertainment industry is divided into different departments of the larger puzzle and this will include directors, booking agents, the talent itself and part-time employees. Since the majority of companies have several branches across the world, the entertainment industry must keep track of the all the contracts simultaneously. In most cases, these contracts are stores in a collection of flash drives and folders. Therefore, this makes it hard to locate them fast and proficiently. Storing the contracts in integrated commercial depository is the only solution, as it plays a vital role in eliminating the chance of losing the contracts by organizing them in one location.

Limiting who is allowed to view the contracts

The value of the entertainment industry is embedded in the talent it hires and their respective property. Therefore, having the capability to maintain the confidentiality of the contracts and control who is allowed to access them is essential. Most of the contracts must be viewed by other departments in the same firm, and this leads to a higher chance of contracts getting into the wrong hands by mistake. Controlling how the contract is accessed and how they are viewed as essential in upholding privacy. Therefore, software that is … Read More ...

Hints for Choosing the Perfect Internet Service Provider

The internet is a necessity for most individuals as it’s a location where we work, shop, and learn. In order to gain access to the internet, you must pay an internet service provider. Finding the right one to fit your needs doesn’t have to be a challenge if you utilize the many tips shared below.

The first hint we have for you is to look at what’s available in your area. There’s nothing worse than doing research on all the major companies like AT&T to only find out the one that you’ve fell in love with is unavailable for service in your area. You should save yourself the heartache by simply looking at what providers are available within your zip code. You can do this with a simple search online. Write down a list of all the internet service providers that are available in your area, so you know where to start your research.

The next hint we have for you is to consider what your needs are. Many internet service providers offer bundle packages with internet, television, and landline phone access. These can help to significantly decrease the cost of paying out of pocket for each of the three services individually. Decide on what your specific needs are going to be when it comes to bundling. Also, you should determine any extras that you absolutely need. These can include lightning fast internet connections, branded email address, anti-virus subscriptions, and so forth. It’s a great idea to write down your needs on paper so that you don’t forget any of them when it comes to purchasing your package deal.

Once you understand what providers are available in your area and decide on your absolute needs, it’s time to do some research. Take a look at the websites of the … Read More ...

Performance Testing and Monitoring Solutions

In software engineering, a performance testing and monitoring solution are fundamental to ensure that your application will deliver as expected. In general, performance testing is a practice performed to software to gauge its stability and responsiveness when a particular workload is subjected to it. It also stands to measure, validate, verify and investigate other quality components of the same system. Such attributes entail reliability, scalability as well as other resource usages.

On the other hand, monitor solution occurs more commonly, in most cases, as a component of the widget engine. The monitoring solution Apica systems is often used to keep track of the various activities in the system. Such activities include frequency, CPU usage and the free space in the random access memory (RAM). It is also used to display network information like the rate of downloads or uploads and the system IP address. Through the collection of data, this system exhibits the acquired information on an LCD panel or a numeric led display.

Types of Performance Testing and Monitoring Solution

Load Testing

Load testing gauges the system concert as the workload increase. This workload could mean an increasing number of users or even transactions. This measure aims to establish the system staying power and response time as the workload increases. However, this workload should always stay within the stipulated workload measures.

Stress Testing

Stress testing can also be referred to as the fatigued testing. In contrast to load testing, this measure establishes the system performance outside the stipulated workload parameters. The primary goal of stress testing is to determine the stability of the software. This covers the point at which the system fails due to overload and the time it takes to recover from such failures.

Endurance Testing

Also known as, the soak testing, endurance testing seeks to establish … Read More ...

How to Prepare for Emergencies in Your Business

Emergencies never come with an announcement. They can come at us in an inconvenient time, such an in instances where we might be at work, busy doing something else. However, this is not an excuse not to be prepared, as being ready can be a matter of life or death for some.

Aside from doing the regular fire, earthquake and emergency drills, what are some ways to keep your business protected from emergencies? More importantly, how can you protect your most valuable assets–your workers, in an event of something unfortunate? This article highlights the important steps you should take as a business owner.

Prepare Your Business For Emergencies: 5 Smart Ways

1. Install one-push button systems to alert the whole establishment

This is a very crucial installment especially if you are a business owner who has a large company. It may be difficult to relay a message to all the departments if you don’t have a centralized system for alerts. Companies such as Singlewire Software can help in the installment of panic buttons, emergency notification, and other centralized alert systems that could quickly inform workers of an incident.

2. Orient your businesses in terms of codes

All companies should be fully equipped in training their workers about the different color codes in emergencies. Hospitals are known to have these kinds of color-coded training. For example, workers must be oriented that code red means there’s a fire, code brown means there’s an earthquake, code black means severe weather and such. All companies should follow these systems especially in large corporations where evacuations can be time-consuming.

3. Have emergency safety equipment installed in each floor

Passing safety standards in your office is important, but some issues can quickly become unnoticed. Make sure that your fire exits are accessible, and you have working … Read More ...

Why Using an Events Management Software Makes Sense?

Events management provides an essential service not only to the community but also to businesses. When a corporate event is planned right, it could be an effective marketing and promotions tool for an organization. For families or friends, successfully planning a party for a loved one could turn what would otherwise be a routine event into a memorable one.

Basic information About Events Management

Events management is used when organizers conceptualize, plan, execute, and evaluate events that require large attendance numbers. These include fun activities such as weddings, birthdays, and other personal milestone events. It also includes high-profile promotion campaigns for businesses and corporate brands. Concerts, festivals, community-wide events, forums, conferences are also on the list.

Management concepts are applied by organizers in all stages of the event planning process. From the conceptualization of the event theme, hotel and venue selection, to the budget prioritization. It is used when drafting the program of events and coordinating with speakers and performers.

Events management has been widely used for marketing and promotions. Organizations and businesses typically organize campaigns and other activities when they are launching a new product or when raising awareness on their brand. To help develop their campaign, they usually hire an events manager or organizer. Sustainability is an emerging trend in the events management industry. This concept involves planning for an event using concepts that support environmental or ecological awareness.

Using an Event Management Software

Many processes have been digitalized in this generation. In fact, events management has also evolved into the next century. To help organizers plan and execute these large-scale activities, solution providers have developed event app tools and other related programs.

Events management software includes a comprehensive list of tools that can be used by organizers in their line of work. Depending on the type of … Read More ...

Implementing Inventory Management Software and Practices into the Affordable Square Point-Of-Sales System

Inventory management is incredibly important in any business as it allows companies to track popular products, adjust supply as needed and catch theft. Square, a point of sales platform used on mobile phones and tablets mainly used by small businesses, recently released their own square inventory management system. This is amazing, as it allows small businesses to have access to crucial analytics that large companies use to boost sales and cut losses. The added functions of this software also allow businesses to optimize management of orders, so they can actively track inventory and when new inventory will arrive, a great benefit for the cheap point of sales system.

As mentioned before, inventory management and control is something that can boost any business to new heights. The greatest benefit of using an inventory management system is that it saves tons of money on costs previously used tediously writing paper work and ordering inventory, allowing employees to engage more with customers and focus on other areas of business. It is also helpful in preventing fraud and theft from customers and employees alike; This is due to the ease of identifying missing inventory with the software. Inventory management software will also allow a company to avoid human error when counting and ordering inventory, streamlining the process and assuring accurate reports of inventory on the fly. As mentioned before, it also allows companies to recognize which products are selling well and adjust orders accordingly.

The benefits of Square implementing inventory management systems don’t end there though. A great benefit that hasn’t been mentioned yet is the fact that software can prevent issues with back-orders and/or excessive inventory. Excessive inventory can cause many issues, as some products will go out of season or others will expire or receive damage as they sit. Back-orders should always … Read More ...